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Solo UX Designer

Trainline | App Redesign

Design objectives:

  • Improve navigation and clarity

  • Redesign date/time controls for usability

  • Enhance terminology and screen layouts

Solution & Results

Flow

Re-designed the ticket purchase flow with a reduction of 25% of 6 screens from its original state of 8 screens, creating a more concise and intuitive experience.

Before

After

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Wireframes
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Improved price conventions for user clarity

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Clean and conventional search controls

Clean and tidy screen layout
Search filters for better ticket visibility

Improved terminology

Option to download ticket

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Problem

Trainline’s mobile app simplifies rail travel, but the ticket booking experience can be confusing and overwhelming. Users often struggle with complex fare options and unclear ticket details, leading to hesitation or incomplete bookings. This project focuses on streamlining the booking flow and presenting pricing information more clearly to build trust and encourage confident decision-making.

Objectives

  • Streamline the booking process

  • Simplify the pricing options

  • Enhance the content hierarchy

  • Ensure scalability, accuracy, and ease of use for all users

Process

App reviews

I first viewed its app reviews to understand what users were experiencing, here are some highlights:

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  • Tickets are hidden under messy screens

  • User are unable to download tickets

  • Unclear pricing conventions

  • Users are experiencing information overload

Usability Testing |

Watch tests: https://shorturl.at/5CpHR

I conducted 2 usability tests, here are some pain points from the particpants:

  • Struggled to understand some terminology

  • Overwhelmed with too many button options

  • Took significant time to use date/time controls

  • Confused if they had purchased the correct ticket type

Analysis

Other case studies

Screenshot 2025-04-08 at 13.25.16
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Smart Park | Parking App

Streamlined parking booking flow by 54% using AI trends—delivering a faster, more intuitive experience than competitors

Rapid Ride Rentals | Car Rental

Simplified the car rental booking process creating a more simple and intuitive experience

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