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Solo UX Designer

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Smart Park | Parking App

Analysis
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Design objectives:

  • Introduce a subscription model to eliminate hidden fees and simplify payments

  • Improve payment security to reduce errors and fraud

  • Use AI for real-time parking availability and smart spot recommendations

  • Design a simple, intuitive interface for easy booking and management

  • Combine AI and subscription features to offer a unique, reliable parking solution

Positives:

  • Clear, consistent text and well-organised layouts

  • Clean design with good use of white space

  • Real-time data and strong visual hierarchy (e.g., map prominence)

Key features:

  • EV charging maps

  • Third-party app integration

  • Auto-pay via license plate recognition

  • Recent searches and real-time parking density

  • Option to rent out unused spaces

Pain points:

  • Long and slow user flows

  • Unconventional controls (e.g., horizontal scrolling)

  • Limited vehicle personalization

  • Some features feel unnecessary for average users

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Just Park

Your Parking Space

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RingGo

Survey

I conducted a survey to understand what drivers were facing and features they wanted. Here are the results:

  • 67% are heavily influenced by parking price

  • 70% struggle to find EV-compatible parking spaces

  • 60% typically spend £10–£20 per month on parking

  • 55% want to see real-time availability

  • 45% have difficulty finding spots that fit their vehicle

Problem

Despite the variety of parking apps available, users still face issues like inaccurate parking data, complicated interfaces, limited payment methods, and lack of real-time updates. These problems create frustration and inefficiency, particularly in busy cities. Many existing apps don’t offer a truly seamless, user-centred experience. This case study explores how effective UX design can make parking apps simpler, more reliable, and better suited to users’ everyday needs.

Objectives

  • Use AI to predict availability and suggest optimal spots

  • Enable fast, seamless parking with real-time data and simplified payments

  • Support efficient space management for operators

  • Ensure scalability, accuracy, and ease of use for all users

Process

Benchmarking

Next, I analysed competitors like RingGo, Just Park and Your Parking Space. Here is what stood out:

Solution & Results

Flow

Reduced the onboarding and booking down to 54% with 5 screens compared to Ring Go’s at 11 screens, creating a more simple and intuitive process.

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Wireframes
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User onboarding with AI assisted parking features

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Simplified monthly payment options tailored to AI features  

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Clean and conventional user log in
Third party log in integration

AI parking predictability with heat maps

Other case studies

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Trainline | App Redesign

Reduced ticket booking flow by 25%, making the experience simpler and more intuitive for users

Rapid Ride Rentals | Car Rental

Simplified the car rental booking process creating a more simple and intuitive experience

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